Fast Company: The 100 Most Creative People in Business 2012 May 15th, 2012
ZitatHOW TO TURN IDEAS INTO BUSINESSES
BY ARI KARPEL
Jared Leto’s first transformation was standard fare–from starlet-dating actor to starlet-dating prog-rock-band frontman. But his second shift was more noteworthy: As he found new ways to expand his band’s reach, he spun off new businesses to help other bands capitalize on their hard-core fans. “The future of music is really exciting,” he says, “especially if you’re interested in a proactive, innovative experience.” Leto has created three startups (so far). The “aha” moments and the companies they inspired: